PR Event Marketing Tips

The Scottish Home Improvement & Self Build Show attracts a targetted, quality audience eager to find the hottest new products, and unearth some undiscovered unique gems.

Stay one step ahead of your competitors by effectively promoting your company prior to the show – by raising your company’s profile and letting ‘Visitors/Customers’ know what products & services you are launching on your stand.  

There are many tips and tricks you can use to  promote your company before the show:

*  Receive our logo and insert onto your Website & Adverts (go to logos )to let visitors know that they can come and see your products & services at the Event!

Provide us with as much information as possible about new products. Any press material (along with product photos if available) is also welcomed.

Please email any photos- JPEG format, 300dpi and high resolution to: info@eventrixscotland.co.uk

Initiate your own PR campaign by contacting relevant customers and consumer magazines and issue press releases to all Magazines on the products/services you will be exhibiting and where they can find you (stand no).

Magazines are always searching for photographs to enhance their pages so provide them with good clear quality images.

If you are fortunate to have a product/service that can be promoted las a live demonstration each day - this is a powerful marketing tool to sell your product/service by our professional models, as visualisation , reality, and image credibility,  increases substantially and attracts for further discussion onto your stand.

Ensure your most important customers attend the event by sending them a promotional invitation

Use the Home Improvement Show logo along with your stand number on all advertising and promotional mailings in the run up to the show to increase your company’s profile.

Why not Sponsor and have your logo & company Name branded onto our National Marketing Campaign - call us for further details.

Add a link to the Home Improvement Show website from your own website to promote your presence at the show.